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What is an agency?

An Agency is

a huge mix of focused creatives, strategists, social savants, number crunchers, event planners and business gurus, who all work together to find creative expressions of business solutions. What makes up an agency is bigger than you think, with

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What it

Is

A competitive workplace. You really have to want it and show you're prepared to do what it takes to succeed.

Isn't

A world you'll get lost in.  Eventually, everybody gets to know or meet most of the players in our world. You never know who you'll meet on your way to the top.

What it

Is

An ever-evolving craft. There's no limit to what you can learn, as times change in our world.

Isn't

Something you learn overnight. In our world, the longer you stay in it and the more you learn, the faster and better you'll become. But it's no place for the meek or the lazy.

What it

Is

A team that works together to create and sell the work. In our world, strategists, creatives, business people, designers, analysts and more, all work together to achieve a common goal. We are all rock stars playing in the big show.

Isn't

Divas, Prima Donnas and Artists. In our world, you have to have a thick skin and be able to deal with criticism. But there's a big difference between confidence and arrogance.

What it

Is

An industry of ideas and insights. Both are our bread and butter.

Isn't

Ruled by commercials. Although many campaigns still begin with commercial executions, as many today also begin as Digital, PR, Event and other tactical starts to what are greater, integrated campaigns.

What it

Is

A job that requires you to always be on top of

Isn't

Making mini-movies and quoting TV shows. Although many executions may reference what's hot and happening, they?re always informed by insight and relevance to the product and client.

What it

Is

A job that demands commitment and devotion to the craft.

Isn't

Your average 9-5 job.  Late nights and weekends at work aren't always the norm, but it's not uncommon, either.

What it

Is

A crossroad where social trends and business planning meet.

Isn't

Undisciplined. Without organization, strategy and the right idea, executions mean nothing.

What it

Is

A business in the business of inventing desire.

Isn't

Anarchic creativity or fun for fun?s sake. Without purpose, a piece of creative work means nothing.

What it

Is

A hotbed of organized, strategized and disciplined creativity.

Isn't

Just made up of zany art directors, eccentric writers and wolfish account managers.

What it

Is

An environment that allows people to apply their creativity, curiosity and scientific and artistic abilities to solving complex business problems.

Isn't

Madmen.  The days of the 3-martini lunch are long-gone and over.

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Read up about the roles in an agency

Social Media Specialist
Media Director
Creative Director
Operations Manager
Production Team

Read our interviews