I am

Sociable, articulate, creative, persuasive, energetic, outgoing, a problem-solver, decisive, analytical, deadline-driven and organized.

I'm killin' it everyday, because

I?m outgoing, sociable and love to network, but I?m also an awesome researcher. I know how to build business by crafting communications to a tee. I love seeing the messages I create appear in prominent media spaces. I?m the person who has to know how to say the right thing at the right time whether for a brand or a corporation. This is why senior execs on the client side rely on me to write their speeches ? to get their messages just right. I have a lot of fun cultivating genuine relationships and I know exactly who to talk to and when, to get the job done. I?m here to help agency?s amplify the message they are trying to create in the marketplace. I?m also here to help my clients handle issues and crises, which makes me very important inside and outside the agency. One of the best aspects of my job is spending time reading news media and magazines to stay on top of emerging trends. I always carry the morning paper, often in both print and tablet form!

Public Relations Specialist

  • I plan, develop and execute public relations campaigns for brands and clients that harness a strategic mix of services to deliver bold, persuasive messages in a variety of media
  • I cultivate strong relationships with media contacts and perform networking activities to grow contact base
  • I write press releases, articles, blogs and social media posts, and other content for external media placement on behalf of the client
  • I develop, write and proofread content for the agency?s internal communications including news on account wins, campaign launches, new hires and employee promotions
  • I write speeches and coordinate media events such as speaking engagements, seminars, photo shoots for product launches, etc.
  • I prepare, design and produce wrap-up reports to measure and ?sell-back? public relations activities to internal teams as well as clients
  • I monitor and track budgets and resources for all public relations activities

Qualifications

Public Relations Specialist

  • College certificate or Bachelor?s degree in journalism or communications is considered an asset

What will make me stand out?

  • An outgoing, sociable personality
  • Sharp business acumen ? understanding how business and communications interact, and how that can lead to business growth
  • Exceptional oral and written communication skills
  • A thorough understanding of the media landscape and the sensitivity required to cultivate strong relationships with media contacts
  • Previous internships or work experience in digital marketing, research, analytics or an agency environment would be a great additional asset

Where you fit in

Reports to:

Public Relations Director

Supervises:

N/A

Liases with:

Social Media Specialist, Strategic Planner, Account Manager, Media Planne

Career Advice
Public Relations Specialist