I am

Strategic, innovative, organized, a team leader, detail-oriented, data-savvy, insightful, persuasive, analytical, articulate, efficient, sociable, trend-savvy, an experienced media professional

I'm killin' it everyday, because

I am the brains behind uniting media strategy and media execution. I assess which media channel can reach which audience most effectively. I?m always on top of the latest trends and technology in the media industry and I love implementing new tools and tactics. I?m super friendly and social, which makes me a great team leader. I love people and I love knowing what makes them tick. Don?t tell anyone, but I also really love data. I really enjoy analyzing the numbers to discover new insights and new, innovative ways to communicate with people.

Media Director

  • Supervise agency media programs, establish media goals and objectives, and implement agency?s media strategy; guide and coach media planning and buying activities
  • Research and analyze trends, innovations and industry changes, as well as demographic data and consumer profiles pertaining to clients? target audiences for all media channels to enable successful delivery of the most strategic, innovative media plans for client
  • Develop and supervise media budgets and schedules, negotiate advertising deals, and oversee media agreements and contracts with external vendors to ensure media strategies are delivered on time and on budget
  • Present corporate media plan to senior executives for approval of budget and schedule
  • Maintain responsibility for intimate understanding of what returns and results are achieved based on spending investment, and modifying recommendations accordingly
  • Ensure data and results are captured for all activities
  • Partner with external media vendors to co-create new, innovative plans and program

Qualifications

Media Director

  • Bachelor?s degree in commerce, marketing, business or related field; Master?s degree preferred
  • 7+ years of comprehensive media experience and strong mathematical ability

What will make me stand out?

  • Having a passion for numbers and knowing how to interpret them
  • Being a media trend junkie; excitement and enthusiasm for the future of media technology
  • Demonstrated success implementing strategic media plans that produced bottom-line results

Where you fit in

Reports to:

Media Group Director

Supervises:

Media strategy, planning and buying teams

Liases with:

Other departmental directors and senior management

Career Advice
Media Director