I am

Creative, imaginative, bold, expressive, design-savvy, adaptable, perceptive, deadline-driven, multidisciplinary, detail-oriented, visionary, persuasive, collaborative, an ideas person

I'm killin' it everyday, because

I am the creative heart and soul of the advertising industry. The best part of my job? I get paid to come up with creative ideas. I love thinking, writing and designing, and my biggest pet peeves are visual eyesores and grammar mistakes. I can be eloquent and concise at the same time. I?m a master of creating bold yet subtle concepts that have exactly the right balance of pure creativity and strategic communication. I actually understand the business objectives behind my work. I?m not just good at being creative, I?m good at persuading people with my visionary ideas. I understand how the interplay of images, words and experiences can have a profound impact on people. I love working with my creative partners to see our ideas come to life in campaigns that reach hundreds or thousands of people. I?m always observing, taking notes, doodling, and thinking up new ideas; I never leave the house without a notebook and pen!

Copywriter

  • Solves the client?s creative brief together with the others on the creative team and in partnership with an Art Director
  • Learns everything there is to learn about the client, the client?s products and/or services, market, customers, and business objectives
  • Works together in partnership with an Art Director and other creative team members to brainstorm ideas that address the client?s business problem in a strategic and engaging way for the target audience
  • Presents initial ideas to the Creative Director for approval and sells-in final concepts to clients
  • Crafts, edits and proofs inspiring, engaging and persuasive copy for a wide range of media channels including print, broadcast, digital, direct mail, etc.
  • Participates in ongoing copy reviews as part of a creative team and is prepared to continually revise, reinvent and rewrite copy
  • Works closely with the media and production departments to oversee the successful execution of creative ideas and copy

Art Director

  • Solves the client?s creative brief together with the others on the creative team and in partnership with a Copywriter
  • Learns everything there is to learn about the client, the client?s products and/or services, market, customers, and business objectives
  • Works together in partnership with a Copywriter and other creative team members to brainstorm ideas that address the client?s business problem in a strategic and engaging way for the target audience
  • Presents initial ideas to the creative director for approval and sells-in final concepts to clients
  • Conceptualizes, revises, reinvents and refines inspiring, engaging and persuasive visuals for a wide range of media channels including print, broadcast, digital, direct mail, etc.
  • Participates in ongoing creative reviews as part of a creative team and is prepared to continually revise and remake designs, images, lettering and illustrations
  • Works closely with the media and production departments to oversee the successful execution of creative ideas and visual materials

Creative Services Manager

  • Oversees the production of creative work from ideation through to execution; makes the seemingly impossible possible by guiding the process of bringing creative projects to fruition
  • Acts as a project manager for the creative and production departments: assigns work and individuals to creative teams, creates schedules and manages budgets for projects, problem solves workflow and communication issues, and ensures projects come in on-time and on-budget
  • Serves as a resource manager and advisor on all concerns related to creative projects; bringing resources to a project that help make what is created even better
  • Stays ahead of the curve with the latest industry trends to ensure creative projects, employees, workflow and processes are being managed to maximize the agency?s resources

Qualifications

Copywriter

  • Bachelor?s degree in English, Journalism, Communications, Advertising or related field, and plenty of varied life experiences.
  • Portfolio ? Often called a ?book,? you need to have a portfolio containing examples of your creative work that demonstrate an ability to craft words for different channels in different formats and tones ? it should be available online and easily sent and opened

Art Director

  • Bachelor?s degree in Visual Art, Graphic Design, Illustration or related field, or a diploma from an art and design oriented college in addition to relevant and sparkling personal work
  • Portfolio ? Often called a ?book,? you need to have a portfolio containing examples of your creative work that demonstrate an ability to craft visuals for different channels in different formats and tones ? it should be available online and easily sent and opened

Creative Services Manager

  • Bachelor?s degree in Arts, Business, Management, Advertising or related field
  • 2+ years experience in a creative management position
  • A deep curiosity about what?s happening both technically and aesthetically in communications, art and design
  • A passion for organization and a sixth sense for which people are right for which job

What will make me stand out?

  • A rampant imagination
  • Bold, expressive ideas
  • An obsession with creative ideas and executions in all forms and functions
  • A thorough knowledge of past award-winning creative campaigns
  • Previous internships or work experience in advertising
  • Demonstrated skill with developing targeted creative products in response to a creative brief

Where you fit in

Reports to:

Creative Director

Supervises:

Creative Coordinator

Liases with:

Strategic Planners, Account Managers, Graphic Designers, Copywriters, Media Planners, Production team

Don't be afraid to ask for help! Everyone is invested in your success, so people will actually be glad you asked.<ln>
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